Search engines have a single goal, to get users to content that will delight them. Oddly enough, users have a single goal, to get to content that will delight them. Sounds like, with a little luck, we can kill two birds with one stone. Lets do some bird killing (metaphorically that is).

The Dark Ages of the Web

Yesterday, Klout updated their popular influence tracking application to include daily score updates and a refreshed algorithm. For many, this meant sizeable bumps in their own personal scores (mine jumped from the low 40s to the low 60s).

After celebratory virtual high fives on Twitter, I got to thinking.

Gowalla. The first thing that comes to mind when I hear that is "monkey" - a rather large monkey actually. Unfortunately (or fortunately), Gowalla is far from this; in fact, it's not a mammal at all.

1. Meta page title

Arguably one of the most important factors of your on-page SEO, the meta page title is one of the first signals that search engines look at when they try to rank your page.

A good meta page title should be kept to 70-75 characters long, and should include 2-3 keyword phrases (a good keyword phrase is generally 3-4 words long), with little to no keyword repetition.

Whether your company is launching a new product, is changing its name, is repositioning or has merged with another company, branding plays an important role in building awareness and extending customer loyalty. While many people think of their brand in terms of identity, brand is so much more.

In 1984, Jay Conrad Levinson wrote the first edition of his landmark book, Guerrilla Marketing. In it, he outlined a strategy where small upstart companies could finally compete with the big boys.

1 hr condensed version of SOM presentation

Here I have compiled a list of some of the most frequently used search industry terminology, jargon, abbreviations, and so on and simplified definitions:
• Conversion: When a user completes a predefined desired action on your Web site (e.g., purchasing a product, signing up for a newsletter, registering for more information, etc.).
• CPC: Cost per click is defined as the price you pay when someone clicks on your sponsored listing/paid search ad.