MMA
The Effectiveness of Advertising on Mobile Devices
Submitted by JonathanH on Fri, 10/05/2007 - 09:34
It is impossible to escape advertising in today's world where an average city dweller is exposed to 5,000 advertisements a day. With this barrage of marketing we experience, a small percentage of this exposure is delivered via your mobile telecommunication device. Described simply by experts in mobile marketing the practice is at its essence personal marketing, and between Blackberries, Q's, iPhones, as well as other devices, mobile advertisers have plenty of opportunities to get reach the consumer on a personal level.
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