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Submitted by Chris on Tue, 07/29/2008 - 16:26.
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I was reading one of the numerous newsletters I receive and came across an interesting article by Michael Antman entitled Six Reasons Word-of-Mouth Doesn't Work. The main focus of the article is, and you probably guessed it, that Word-of-Mouth doesn't work. I'm going to look at the arguments he poses and then respond with thoughts about how that would change in the Word-of-Mouse context.

  1. Word-of-mouth is inherently subjective
Submitted by Anonymous on Mon, 07/28/2008 - 16:23.
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Web designers are skilled individuals that create content for web sites. The term web designer was originally used to describe someone who developed the entire site. However with today's complex business web site, multiple skills are needed that are generally beyond one person’s ability. In a competitive time frame teams of people with different skills develop higher quality sites.

Submitted by Kayla on Mon, 07/14/2008 - 21:39.
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Unprecedented book promotional campaign drove 50,000+ visitors from over 600 blogs, forums, and community websites to build a New York Times best seller - and all for less than $100 in PPC search and ad buys.

Prayers for the Assassin is a geopolitical thriller by Robert Ferrigno. The novel?s provocative pretext - The Islamic States of America - caught the interest of the world's most prestigious publisher, Simon & Schuster.

Prayers for the Assassin is set in the year 2040 in which United States has become a moderate Islamic Republic after a complex chain of events rooted in today's headlines. After a cross departmental brainstorming session, Simon & Schuster determined that an unprecedented online campaign to augment their traditional marketing tactics was needed.

Submitted by Kayla on Mon, 07/14/2008 - 21:01.
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Reinvigorated the CuDerm brand, increasing revenue by 82% in two years and landing numerous prestigious clients.

CuDerm knew in order to grow they had to move beyond their scientific dominated culture to better communicate with marketing departments and ad agencies - and they had to do it world wide.

The Solution

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web developer comparison checklist
Submitted by JonathanH on Wed, 12/05/2007 - 21:13.
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Anyone in marketing has experienced it, the 2:00 pm creative push to brainstorm ideas for the next step in a campaign, the next big breakthrough. With coffee in hand, you stagger into an office only to sit there, staring at your colleagues staring back at you. Inevitably, the day might have beaten you, productivity has halted. Sometimes this creative and cognitive slump can be overcome with aid of caffeinated beverages, quick jaunt out of the office, etc.

Submitted by Jon on Thu, 11/01/2007 - 16:41.
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The conversation starts like this. A business owner comes in and says Can your company help us get our website better search results in the search engines? And I reply, WOW, I've got great news! You've come to the right place. We specialize in SEO."

Submitted by JonathanH on Fri, 10/05/2007 - 15:34.
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It is impossible to escape advertising in today's world where an average city dweller is exposed to 5,000 advertisements a day. With this barrage of marketing we experience, a small percentage of this exposure is delivered via your mobile telecommunication device. Described simply by experts in mobile marketing the practice is at its essence personal marketing, and between Blackberries, Q's, iPhones, as well as other devices, mobile advertisers have plenty of opportunities to get reach the consumer on a personal level.

Submitted by Stephanie on Thu, 10/04/2007 - 19:24.
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Tom McCracken, President and CEO of LevelTen, gave his first lecture series on Synergy Online Marketing (SOM) on September 18th. The first portion of the three-part series at Vino100 was held in Uptown Dallas, and it was a great success. Titled “Vitality through Synergy, this seminar exposed the ways to breathe new life into your business by maximizing your online web presence through marketing.

Submitted by Chris on Thu, 08/16/2007 - 15:04.
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A good friend of mine from college is now working as a sales rep over at Kimberly-Clark, you know the folks who make they make Huggies, Kleenex and Scott Towels; so when I see their name mentioned along with a viral campaign I have to take notice. Ad Age had a great write up about how K-C used a viral video site to promote their Duckbill brand, but as I read the article I couldn't help but feel as though they could have done so much more.

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