Mark Zuckerberg

If you are at all involved with marketing, particularly in the interactive venue, you have heard both terms. Yesterday, Facebook CEO, Mark Zuckerberg, took these ideas one step further in formally unveiling marketing campaigns that combine the two, further propelling the growing popularity of social networking. He calls this new trend pull marketing in which consumers voluntarily endorse the brands and products they like. As reported in AdAge (November 6, 2007), he unveiled a system in which marketers can marry an ad message to a user-initiated endorsement of a product or service