When I found out Facebook.com Founder and CEO Mark Zuckerberg would be giving the first keynote talk at SXSW I was beyond excited. In a sense, it was like seeing a celebrity for me because I have been a fan of the site even before I was able to join at my university. I was looking forward to what I expected to be an interesting talk by a very intelligent entraprenuer, but what I experienced was something very unexpected.

If you are at all involved with marketing, particularly in the interactive venue, you have heard both terms. Yesterday, Facebook CEO, Mark Zuckerberg, took these ideas one step further in formally unveiling marketing campaigns that combine the two, further propelling the growing popularity of social networking. He calls this new trend pull marketing in which consumers voluntarily endorse the brands and products they like. As reported in AdAge (November 6, 2007), he unveiled a system in which marketers can marry an ad message to a user-initiated endorsement of a product or service