If a directory is human edited, which most all paid ones are, as well as DMOZ, the editor will typically just change it to your business name. Yes, it's annoying to them, but you are always going to face that opposition. It's good for your site, but there is a time and place for it.

Keyword Identification seeks to determine a set of phrases that people might use to find your web site. The quality of these keywords is critical for proper search engine placement.

Steps To Positioning

• Keyword Identification
  Selecting the keyword phrases you want to focus on for high ranking
• Search Engine Optimization
  Formatting your web pages so that they place well
• Search Engine Registration
  Submitting your site/web pages to search engines to get listed

Keyword Tips

Keywords are terms relevant to the business or scope of your web site. They are ideally what people are most likely to search for when looking for your services. Matching keywords with the common search terms people provide, generally tends to boost the ranking of a web site in search engine results. By utilizing our practices we can customize the content of your site for search engine optimization.

A recently popular sales training book called No More Cold Calling™, by Joanne Black, has reopened the idea of sales without cold calling. As eluded by the title, the book offers tips and alternatives to avoid being that no name person calling and asking for someone’s business without some type of connection.

I imagine blog owners feel the same way about receiving new comments with links from strangers as business owners on the receiving end of a cold call. I call them cold comments. Below are some similarities between cold calling & cold commenting.