Internet Marketing

In many Internet marketing projects, a common goal can be to reach out to digital influencers in the client's target industry. Reaching out to influencers can provide many benefits like backlinks, positive PR, word-of-mouth, and product sales.

Despite being a major marketing tactic for well over a decade, it's amazing what some people try to pass off as Internet marketing skills. The next time you're out hiring an Internet marketing agency, be sure to watch for these six warning signs.

1. They only report on keyword rankings

On December 30th, 2009, Selena Gomez, (better known for her role as Alex Russo on the TV show "Wizards of Waverly Place"), visited Daireds Salon and Spa Pangea (client) for a haircut. Later, she tweeted about the positive experience to her 1.3 million followers.

Social Metrics Influencing Search Rankings

Do you really think Google will ignore social data? Crawling social sites like Twitter and Facebook was only the first step.

Expect to see Google taking social data into account for organic search rankings. There's too much link data in social sites to be ignored. Expect to see an acquisition of a service like PostRank.

As part of my internship here at LevelTen, I wanted to get more knowledgeable about how SEO works in both marketing and web applications.

This week is an extra special week, as it's our 10th episode of our podcast! In this milestone episode, we'll be discussing features that are important to your website, from SEO/SEM friendly content management systems, things to look for in a CMS and the importance of RSS feeds.

Create a RSS Feed from a Drupal View

Panelist: Jennifer Conley

If you work in search engine optimization, or Internet marketing and you haven't been exposed to Drupal yet, it's a wonderful CMS for a variety of applications. Specific to this blog post, however, Drupal is a phenomenal platform for search engine optimization and Internet marketing. With the right modules installed and configured, Drupal can be a complete joy to work with for an SEO. Use the following as a guide for the best Drupal SEO and SEM modules to install for your website.

Social Media is just a tool.

Some of my fellow LevelTen coworkers might do a double take regarding that statement, given the way I've talked about and promoted social media over the past couple of weeks, but it's true.

Ultimately, just about every task the LevelTen marketing department undertakes for a client, be that SEO, SEM, PR, or any form of Internet Marketing is simply a subset of tools under the general Marketing category.