Submitted by JonathanH on Thu, 07/10/2008 - 19:57.
Customer insight is an elusive measure to obtain. You can look at all the analytics in order to find certain trends and hang ups, test ad copy, landing pages, etc. Knowing what to change might allow an increase in the conversion. However, these metrics might only tell you want to change, not why or how to change it. So how can easily garner customer insight into the performance, or lack thereof, concerning your website?
