Human Interest

Our production team recently made the switch from waterfall to agile. While there were some initial hurdles, it has proved to be a good move. But one of the biggest challenges we have using scrum in an agency environment is deciding who should be the product owner.

There are two camps: Client as Product Owner and Account Manager as Product Owner.

Client Camp

Our species thrives on speed and efficiency. As James Gleick's book, "Faster: The Acceleration of Just About Everything," implies, we are "instant" addicts of the manic 20th century. The need for instantaneous transfer of information is in our veins and it translates to our creation of technology and the web.