What do Coach, Jamba Juice, The BART, Juicy Couture, Bravo TV and Harvard have in common? They are a handful of the businesses that have taken the plunge into the social media platform known as Foursquare. There have been some great case studies to support the success of a Foursquare campaign, which we will dive into later but for those of you who are still asking, “What is Fousquare for businesses” let me give you a bit of a background on it.

A few recent clients requested image galleries to feature their projects on their new Drupal websites. Last year, we had similar requests and looked for modules that would meet the client’s requirements, but we could not find anything that worked well enough to keep them happy. I did another search to see if any new modules had come out that would meet the client’s needs, and again, I could not find anything suitable. After consulting with a few Drupal experts, I was lead to believe there are not any.

1. Exposure / Branding

For a small business, sometimes half the battle for success is exposure. If handled correctly (no spam), Social Media is an effective tool for generating awareness for your brand. You can use Social Media to promote content and knowledge expertise. Plus, as we'll see in a later point, Social Media provides many opportunities for networking.

Tip: Use your company name in your Twitter handle. For Example: @LevelTen_Colin

2. Customer Service

Joining us this week for Speak Easy Drupal:

• Rachel Scott
• Lee Rainey
• Brent Bice
• Dustin Currie

Start it with a BANG! If your very first sentence can't capture the attention of your reader, all hope is lost. Besides having an engaging and thought provoking title, the first sentence is one of the most important areas of your post.

Drupal's core is a solid framework in which users with no programming experience can build a website, but there are some features you may need that Drupal core does not support. Before you consider custom development, try looking for a contributed Drupal module. Contributed modules allow functionality for extended features such as having a Twitter feed on your website or allowing users to create friendships and message each other. So how do you find these modules?