What do Coach, Jamba Juice, The BART, Juicy Couture, Bravo TV and Harvard have in common? They are a handful of the businesses that have taken the plunge into the social media platform known as Foursquare. There have been some great case studies to support the success of a Foursquare campaign, which we will dive into later but for those of you who are still asking, “What is Fousquare for businesses” let me give you a bit of a background on it.

Seeing as I am a new member to Twitter myself – I wanted to put out there a simple and unique guide to the twitter basics… all in 140 words... Enjoy and Happy Twittering!

Set up your log in information and your profile.
Twitter is a social networking/microblogging service used across the world.

1. Exposure / Branding

For a small business, sometimes half the battle for success is exposure. If handled correctly (no spam), Social Media is an effective tool for generating awareness for your brand. You can use Social Media to promote content and knowledge expertise. Plus, as we'll see in a later point, Social Media provides many opportunities for networking.

Tip: Use your company name in your Twitter handle. For Example: @LevelTen_Colin

2. Customer Service

Joining us this week for Speak Easy Drupal:

• Rachel Scott
• Lee Rainey
• Brent Bice
• Dustin Currie

Start it with a BANG! If your very first sentence can't capture the attention of your reader, all hope is lost. Besides having an engaging and thought provoking title, the first sentence is one of the most important areas of your post.

Wiki Best Practices

Purpose:

The L10 Wiki will serve as a digital knowledge base for both internal and external use.

Creating new content:

• Create Wiki page.
• Under the personal account menu, go to create content>wiki page.

Title your post following the standard naming conventions:

• Use nouns and noun phrases.
• Ten words or fewer.
• Capitalize first word, then follow standard capitalization rules.
• Avoid abbreviations – if necessary, follow redirect guide at the end of this document.

Search engine positioning refers to having web pages listed on public search engines with a focus on placing high for specific keywords. Search directory placement (directories are a special type of SE) refers to getting your site description listed on directory.

Achieving quality results with search engine positioning can significantly boost the traffic to your site. While it is relatively easy to place well for uncommon keyword phrases it can be very difficult to place high for popular phrases.

Steps To Positioning

• Keyword identification