Google Analytics is a powerhouse when it comes to web analytics platforms. With it, we can report on just about any variable that our clients are interested in, and best of all, it's completely free. Of course, there's a lot to Google Analytics that, if you're a first time user, can seem a bit intimidating. So while it's possible to measure a wide range of variables, there are really only seven that could be considered crucial. These are the seven Google Analytics stats we always look at, and you should too.

1. Conversions

Bounce Rate refers to the rate at which a visitor "bounces" from your website. A bounce is when a visitor lands on your website, and leaves before visiting another page. Bounce rate is a statistic rumored to be used by Google in new behavioral search reporting method.

It's a best practice to strive for a website with a low bounce rate.

Our firm's experienced pay-per-click (PPC) management experts have been trained to set up and organize pay-per-click campaigns that keep targeted traffic, conversion goals, and other success measurements in mind. Each PPC expert has completed a Google certification test,earning LevelTen the Google Qualified Google AdWords Company badge of approval.

Our PPC services do all the heavy lifting, including:

The web experience IS the user experience, so many companies are looking for advanced ways to find out how users interact with their websites. Google analytics is great, but the insight there lies in marketing, not in usability or user opinion. There are three website applications I came across that take user experience testing to the next level.