Open Source, a phrase that many years made IT Managers cringe at the thought of fighting unsupported and poorly developed code. True, there are ton's of those types of applications still out there; however, Drupal has really made a strong effort to erase that mentality with an ever maturing core code base. In addition, more and more developers are creating and submitting modules to provide advanced functionality at a pace which licensed platforms simply can't keep up.

There are a series of paradigms that work together to redefine how leading companies are unleashing the power of the web:

1. Integrated Online Marketing - SEO, PPC, social media, viral marketing, online pr
2. Web 2.0/3.0 Websites – social media, blogs, wikis, semantic web
3. Enterprise 2.0 Intranets – collaboration, knowledge management, community building
4. Open Source – development by self-organizing communities with a wide breath of knowledge