Spiders, also known as a crawlers or robots, are the part of a search engine that locate and index every page on the Internet that the webpage is a possible answer to a searcher’s query. Successful search engine optimization depends on crawlers finding many or all a website's pages. The most prolific and important spiders come from Google: googlebot, Yahoo: slurp, and MSN: msnbot. Bots find websites and put them into their index by going through links from other websites. Because of this, it's not necessary to submit to search engines, which is a common mistake.

There are many Search Engine Optimization tactics that can be used to ensure your site is successfully crawled, indexed, and positioned in the major search engines. Even though SEO is constantly evolving, with the technologies used to render Web sites, certain fundamentals remain constant. Let's take a look at some of them.

* Are the keywords you're targeting relevant to site content?

* Do you use CSS (define) image replacement in graphical navigation on the site?

* Are targeted keywords popular phrases used in search engine queries?

Search engine positioning refers to having web pages listed on public search engines with a focus on placing high for specific keywords. Search directory placement (directories are a special type of SE) refers to getting your site description listed on directory.

Achieving quality results with search engine positioning can significantly boost the traffic to your site. While it is relatively easy to place well for uncommon keyword phrases it can be very difficult to place high for popular phrases.

Steps To Positioning

• Keyword identification