What is Simplenews?

Simplenews is a popular Drupal module used for building and distributing e-mail newsletters from the admin end of your Drupal website.

Why use Simplenews?

E-mail marketing is one of those tools that's easy to do, but really hard to do well. There are scores of great articles and research about E-mail marketing best practices online, but use these 5 quick tips as a starting point for successful e-mail campaigns.

1. Tease Your Audience

If your e-mail is about promoting new site content, tease your readers! Simply provide the article/blog title with a teaser description, then link it out to the main site page.

In this week's podcast, the LevelTen panel discuses Twitterviews, the new Contxts service, and discuss if e-mail is dying.

Send Your Business Card Via Text Message
Panelist: Jennifer Conley

Broadcast E-Mail sends text or web page advertisements to a list of e-mail addresses. It is the Internet's version of direct marketing.

Broadcast E-Mail Types:

• Solicited (opt-in)
  The recipient has given permission to have e-mails sent to them.
• Unsolicited
  E-Mails addresses are generated from a database of new contacts.

Broadcast E-Mail Tips

• Whether solicited or unsolicited make sure your audience is well targeted.