E-mail marketing is one of those tools that's easy to do, but really hard to do well. There are scores of great articles and research about E-mail marketing best practices online, but use these 5 quick tips as a starting point for successful e-mail campaigns.

1. Tease Your Audience

If your e-mail is about promoting new site content, tease your readers! Simply provide the article/blog title with a teaser description, then link it out to the main site page.