Broadcast E-Mail sends text or web page advertisements to a list of e-mail addresses. It is the Internet's version of direct marketing.

Broadcast E-Mail Types:

• Solicited (opt-in)
  The recipient has given permission to have e-mails sent to them.
• Unsolicited
  E-Mails addresses are generated from a database of new contacts.

Broadcast E-Mail Tips

• Whether solicited or unsolicited make sure your audience is well targeted.

Direct Marketing is a promotion mechanism that allows focused messages to be received by a targeted audience. The main difference between direct marketing and other promotion is that you can closely qualify your audience to deliver a message that appeals to their specific needs.

Direct Marketing Types

• Broadcast e-mail
• Broadcast Fax
• Direct Mail
• Telemarketing

Direct Marketing Tips