collateral

Collateral Material is any company or product marketing piece that is distributed directly to individual customers or can be viewed by customer in person. Examples are, brochures, cards, or displays that may be used in a sales meeting, sent by mail (if mailable) as a request for information, or displayed at a point of sale.

Further Reading

See also: Collateral marketing

Collateral Marketing refers to adding web site promotional messages and site links to various company materials and publications. Collateral advertising can be done with practically any marketing medium.

Collateral Marketing Opportunities

• Business cards
• Letterhead
• Brochures
• Multimedia presentations
• Specialty advertising and premiums
• Traditional advertising

Marketing tips

• Collateral Marketing should be standardized company wide.