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Breaking Down the Ad Age Power150

The last few days, I've been spending a little time researching the ins and outs of the AdAge Power 150 blog rankings. If you don't know (and you should), the Power 150 is a ranking of the top English-language blogs in the world. It was developed by Todd Andrlik and currently ranks hundreds of blogs written about everything related to marketing and PR.


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Kimberly-Clark Discovers that a ViralCampaign + TheRightProduct = 30%SalesJump

A good friend of mine from college is now working as a sales rep over at Kimberly-Clark, you know the folks who make they make Huggies, Kleenex and Scott Towels; so when I see their name mentioned along with a viral campaign I have to take notice. Ad Age had a great write up about how K-C used a viral video site to promote their Duckbill brand, but as I read the article I couldn't help but feel as though they could have done so much more.


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Where Are All The Cows Going?

If you have been worried about the serious problem facing our dairy farmers today, then this site is for you. CowAbduction.com, explains how dairy farms everywhere are under attack from aliens who are highly interested in the abduction of our milk source. Complete with a video interview of the dairy farmers and mysterious photos of cows flying through the air, this website almost makes you believe, well you know.


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