buzz
Republic World News / Prayers for the Assassin
Unprecedented book promotional campaign drove 50,000+ visitors from over 600 blogs, forums, and community websites to build a New York Times best seller - and all for less than $100 in PPC search and ad buys.
Prayers for the Assassin is a geopolitical thriller by Robert Ferrigno. The novel?s provocative pretext - The Islamic States of America - caught the interest of the world's most prestigious publisher, Simon & Schuster.
Prayers for the Assassin is set in the year 2040 in which United States has become a moderate Islamic Republic after a complex chain of events rooted in today's headlines. After a cross departmental brainstorming session, Simon & Schuster determined that an unprecedented online campaign to augment their traditional marketing tactics was needed.
Kimberly-Clark Discovers that a ViralCampaign + TheRightProduct = 30%SalesJump
A good friend of mine from college is now working as a sales rep over at Kimberly-Clark, you know the folks who make they make Huggies, Kleenex and Scott Towels; so when I see their name mentioned along with a viral campaign I have to take notice. Ad Age had a great write up about how K-C used a viral video site to promote their Duckbill brand, but as I read the article I couldn't help but feel as though they could have done so much more.
Where Are All The Cows Going?
If you have been worried about the serious problem facing our dairy farmers today, then this site is for you. CowAbduction.com, explains how dairy farms everywhere are under attack from aliens who are highly interested in the abduction of our milk source. Complete with a video interview of the dairy farmers and mysterious photos of cows flying through the air, this website almost makes you believe, well you know.