What do Coach, Jamba Juice, The BART, Juicy Couture, Bravo TV and Harvard have in common? They are a handful of the businesses that have taken the plunge into the social media platform known as Foursquare. There have been some great case studies to support the success of a Foursquare campaign, which we will dive into later but for those of you who are still asking, “What is Fousquare for businesses” let me give you a bit of a background on it.

Here is an interesting concept that was brought up at one of the company meeting's. What makes people respond to a email invitation, a call, a interactive campaign or any other kind of tool that companies use to generate new interest in a marketplace

The core to anyone's response is respect. Respect of intelligence, respect of the other person's time and the fact that we are all exposed to the same media asking us to spend money in one form of media or another, so your target audience is just as savvy as you think you are about these things.

Some of us are fascinated by Ones and Zeros and how they make computers do things, and then there are some of us who are intrigued by how Data makes the sales world go around. In the world of selling, nothing is more important than being able to tell a sales person, walking down a street, late for a meeting, the address or cell number of the person they are going to meet. If that information is not captured and linked in a relation data source, so that it can be quickly found....you have a disaster!