One of the best ways to take advantage of social media is to use it for increasing your brand awareness. Companies have found many creative ways to use social media and increase their reputation through leveraging the following five tools:

1. Facebook
   

Today’s web discovery took me back a few years to my “traditional” media background experience. Back to a college campus in the newspaper office, brainstorming content for each week’s issue.

Our staff produced a weekly installment called “Thumbs Up, Thumbs Down” in which we applauded or degraded events and new happenings around campus.