We live in a world where we are constantly judged by our possessions; the size of our house, the size of our boat, the length of time to first byte; but lets be honest performance is where it really matters!

Bounce Rate refers to the rate at which a visitor "bounces" from your website. A bounce is when a visitor lands on your website, and leaves before visiting another page. Bounce rate is a statistic rumored to be used by Google in new behavioral search reporting method.

It's a best practice to strive for a website with a low bounce rate.