blogging etiquette

A recently popular sales training book called No More Cold Calling™, by Joanne Black, has reopened the idea of sales without cold calling. As eluded by the title, the book offers tips and alternatives to avoid being that no name person calling and asking for someone’s business without some type of connection.

I imagine blog owners feel the same way about receiving new comments with links from strangers as business owners on the receiving end of a cold call. I call them cold comments. Below are some similarities between cold calling & cold commenting.