If you're involved in the ever-changing world of SEO, content sharing, and engagement, you've probably read tips for better web copy a hundred times. I hope you've also compiled a list of your favorite techniques to use when writing copy for a website, especially if you're always writing for the same one. Consistency is a wonderful thing.

I have, below, my personal checklist for writing exceptional web copy. This list is what makes my writing so impeccable, so intriguing, so...brag-worthy. Well, maybe not all that, but these tips DO help me organize my copy into something worth reading.

1. Exposure / Branding

For a small business, sometimes half the battle for success is exposure. If handled correctly (no spam), Social Media is an effective tool for generating awareness for your brand. You can use Social Media to promote content and knowledge expertise. Plus, as we'll see in a later point, Social Media provides many opportunities for networking.

Tip: Use your company name in your Twitter handle. For Example: @LevelTen_Colin

2. Customer Service

Start it with a BANG! If your very first sentence can't capture the attention of your reader, all hope is lost. Besides having an engaging and thought provoking title, the first sentence is one of the most important areas of your post.

E-mail marketing is one of those tools that's easy to do, but really hard to do well. There are scores of great articles and research about E-mail marketing best practices online, but use these 5 quick tips as a starting point for successful e-mail campaigns.

1. Tease Your Audience

If your e-mail is about promoting new site content, tease your readers! Simply provide the article/blog title with a teaser description, then link it out to the main site page.

Along with the adoption of Drupal as LevelTen’s recommended CMS/development framework, comes the need for best practices for Drupal design themes. Whether the design theme is pre-designed or is created from scratch, there are several things to keep in mind. LevelTen has some advice that can be extended to designers, developers, and management teams, when choosing a template or custom designing for Drupal or a similar CMS platform.

Wiki Best Practices

Purpose:

The L10 Wiki will serve as a digital knowledge base for both internal and external use.

Creating new content:

• Create Wiki page.
• Under the personal account menu, go to create content>wiki page.

Title your post following the standard naming conventions:

• Use nouns and noun phrases.
• Ten words or fewer.
• Capitalize first word, then follow standard capitalization rules.
• Avoid abbreviations – if necessary, follow redirect guide at the end of this document.

With the avalanche of bloggers facilitated by ease of sites such as wordpress.com, blogspot, and many more, the key to designing outstanding blogs is in the small details. Not every blog should look like a typical weblog.