backlinks

Despite many objections, Google Page Rank is an inescapable metric in the online community. Two forms of Page Rank exist online: what Google lets you see in the Google Page Rank Toolbar and what your Page Rank actually is in the Google servers. The Google Toolbar PR is seen by many on the Internet as a be-all and end-all in gauging the credibility of a particular site.

Everybody's got to have a gimmick, a shtick. Pizza Hut has the cheese crust, car dealerships throw in the key chain, and in the online marketing and seo industry, one of these gimmicks is the free marketing tools offered by websites that guarantee to yield results for the marketing team lucky enough to find them first. Over the past year, many sites and marketing tools have been used and discarded, however a few gems have managed to woo us into regular usage.

Overall Website Measurement:

A recently popular sales training book called No More Cold Calling™, by Joanne Black, has reopened the idea of sales without cold calling. As eluded by the title, the book offers tips and alternatives to avoid being that no name person calling and asking for someone’s business without some type of connection.

I imagine blog owners feel the same way about receiving new comments with links from strangers as business owners on the receiving end of a cold call. I call them cold comments. Below are some similarities between cold calling & cold commenting.