Marketers are always trying to find that power demographic; the group that holds the spending power. For so long that key demographic has been the 18-49 age range, the poeple with more descretionary income to spend. However, the age demographic is changing to the Baby Boomer generation.

TIME Magazine recently dedicated 12 pages to exploring how service and volunteering can transform America. The Special Report, Time To Serve - The Case for National Service examines why service is important to America, highlights activists already making waves on the ground, and proposes a 10-point plan to create a "universal national service" in the U.S.