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AT&T Wi-Fi Coupon Online Campaign
Seventy-five percent reduction of coupon customer acquisition cost versus traditional marketing channels.
Overview
When Telecomm giants SBC and AT&T merged in 2006, it meant AT&T was acquiring one of the largest Wi-Fi networks in the nation. AT&T's new Wi-Fi service had been available in Barnes & Noble book stores, Caribou Coffee shops, hundreds of airports, and many other venues. However, they wanted and needed more.
AT&T Hot Spot Connection Site
An astounding 80% of users rated the site as "better" or "much better" than AT&T's world class competition such as Verizon and T-Mobile.
The Challenge
Create a best-of-breed user experience for AT&T's Wi-Fi customers that entrenched their leadership position over other world class providers including Verizon and T-Mobile.
The Solution
The site was redesigned from the ground up using Flash to create the ultimate engaging user experience. Special attention was paid to maintaining usability and maximizing ad space revenue. Visitor engagement hooks were added in the form of free content brokered via RSS feeds from People, Sports Illustrated and various other A level publications.
But What About My Google Phone?
For a while now, it has been rumored among news outlets, bloggers, and our very own Bryan Stoner, that Google would soon announce its very own equivalent to the iPhone, the gPhone. One blog article earlier this morning, even stated that Google would partner with Sprint for the carrier service just as Apple did with AT&T. Since I am a current Sprint customer, this was the highlight of my morning.
- Taylor_C's blog
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