AdWords

Here I have compiled a list of some of the most frequently used search industry terminology, jargon, abbreviations, and so on and simplified definitions:
• Conversion: When a user completes a predefined desired action on your Web site (e.g., purchasing a product, signing up for a newsletter, registering for more information, etc.).
• CPC: Cost per click is defined as the price you pay when someone clicks on your sponsored listing/paid search ad.

Everybody's got to have a gimmick, a shtick. Pizza Hut has the cheese crust, car dealerships throw in the key chain, and in the online marketing and seo industry, one of these gimmicks is the free marketing tools offered by websites that guarantee to yield results for the marketing team lucky enough to find them first. Over the past year, many sites and marketing tools have been used and discarded, however a few gems have managed to woo us into regular usage.

Overall Website Measurement:

Facebook.com, a social networking site with 31 million active users, recently announced efforts to develop a more sophisticated ad serving system allowing marketers to precisely target ads based on the personal data users have provided about themselves.