advertising

Came across all of these in my blog reading last night, there's some very interesting information here. I highly recommend you read and watch these. Your brain will thank me.

Advertising on the Edge

Why you should increase your marketing budget in a recession.

As most of us in the advertising and marketing profession know, the Super Bowl not only brings some high-class, entertaining football competition, but some funny, interesting, and sometimes downright head scratching commercial campaigns. Some people look forward to the commercials more then the game itself!

Here are the best places to find this year's superbowl commercials online:

AOL's Fanhouse

It's that time again, Super Bowl XLIII will soon be upon us and that can only mean one thing, an onslaught of good and not so good advertising. Every year the pre-hype about who's going to have the best commercials gets hotter and hotter and with the explosion of online campaigns the rumors run rapid.

Pay per impressions is a typical referral link/banner ad arrangement where the site wanting to purchase advertising space pays the hosting site for each time it displays the ad. Typically, prices are set per one thousand exposures. Software is added to the hosting web server to track the number of impressions displayed.

Further Reading

Collateral Material is any company or product marketing piece that is distributed directly to individual customers or can be viewed by customer in person. Examples are, brochures, cards, or displays that may be used in a sales meeting, sent by mail (if mailable) as a request for information, or displayed at a point of sale.

Further Reading

See also: Collateral marketing

An Interstitial Banner Ad is advertisement that appears in a separate pop-up browser window. The advantage to interstitial banners is that they can be large (in byte size) while still allowing the main page to load.

Interstitial tips

Be careful of your strategy in using this type of ad. While some studies show that click through rates are higher, many people find this type of advertisement annoying.

Further Reading

Broadcast E-Mail sends text or web page advertisements to a list of e-mail addresses. It is the Internet's version of direct marketing.

Broadcast E-Mail Types:

• Solicited (opt-in)
  The recipient has given permission to have e-mails sent to them.
• Unsolicited
  E-Mails addresses are generated from a database of new contacts.

Broadcast E-Mail Tips

• Whether solicited or unsolicited make sure your audience is well targeted.

Networking promotion refers to a broad range of activities to market through interpersonal interactions. Adding web promotion to your networking cost virtually nothing yet can return powerful gains. The holy grail of networking promotion is to get people not associated with your company to promote the site to others because of its quality and usefulness.

Promotion Types

• Sales calls
• Trade shows
• Seminars and workshops
• Word of mouth

Promotion Tips

Collateral Marketing refers to adding web site promotional messages and site links to various company materials and publications. Collateral advertising can be done with practically any marketing medium.

Collateral Marketing Opportunities

• Business cards
• Letterhead
• Brochures
• Multimedia presentations
• Specialty advertising and premiums
• Traditional advertising

Marketing tips

• Collateral Marketing should be standardized company wide.

Direct Marketing is a promotion mechanism that allows focused messages to be received by a targeted audience. The main difference between direct marketing and other promotion is that you can closely qualify your audience to deliver a message that appeals to their specific needs.

Direct Marketing Types

• Broadcast e-mail
• Broadcast Fax
• Direct Mail
• Telemarketing

Direct Marketing Tips