Henry Ford had a vision based on customer demand. In 1908 the Model T was introduced to the world and produced in a small, rented factory on Mack Avenue in Detroit, Michigan. Early models were produced at a rate of only a few a day by groups of two or three men working on each car. By 1913, Ford Motor Company had not only increased its man power, but also increased its efficiency by creating a moving assembly line which boosted annual production to 202,667 that year. Henry Ford’s vision and the Model T’s demand had developed the basic techniques of mass production.

Most web site development projects fail through lack of communication during requirements gathering. A disconnect between clients and programmers often occurs due to software being an intangible object. Unlike purchasing a car, developing software relies on clients describing desired functionality and programmers interpreting that description to create a tangible product.