LevelTen Web Design | Dallas, TX

PHP

Rolling out our distribution of Drupal

Pardon the stream of thought post. I'm getting ideas out of my head on a project. Some of these ideas will be used later.

Tom and I have been working hard for the last couple of months on creating a distribution of Drupal. We put the initial alpha release for download on our site this weekend.

Iterative vs. Fixed-bid Projects

For those of you familiar with a traditional project management process, you’re probably familiar with a typical project life cycle- plan, budget, design, develop, test and release, AKA waterfall. This style of management can typically be found in fixed-bid projects. You may be less familiar with the percentage of projects that utilize this management process, yet fail to stay within the project’s intended time line, budget and scope.

According to the “Chaos Report”, a project management study on software development companies:

…35 percent of software projects started in 2006 can be categorized as successful, meaning they were completed on time, on budget and met user requirements. This is a marked improvement from the first, groundbreaking report in 1994 that labeled only 16.2 percent of projects as successful…

35 percent! Almost two out of every three software development or integration projects are failures. If you are not planning on selling services or merchandise on your site, collecting customer data or statistics, or updating site content via a content management system, you can probably rest assured your project will not be a total failure. However, if you are planning on utilizing any or all of these features into your website, I highly recommend you continue reading.

How to keep osCommerce Session ID's on non-store pages.

Solution: 

Instead of using the standard link convetion: <a href="new-page.php">

Use the following format: <a href="<?=tep_href_link('new-page.php')?>">

If you really want to get creative and are looking at SEO specifically you can create custom pages for each product category by copying the index.php page and saving it as new-category-specific-index.php page. This page will function just like the default index.php page in osCommerce, to have the page return only the specific category you need, you'll need to use the following code:
<a href="<?=tep_href_link('new-category-specific-index.php','cPath=28')?>">

Remember to change the cPath=28 to the actual desired category or you'll get all the products.

If you create pages that are not part of the osCommerce engine then they will not carry over the unique session ID, thus dropping items from your shopping cart if you continue to browse.

Budgeting for Search Engine Marketing (SEM) or Search Engine Optimization (SEO)

There are a tremendous amount of variables to consider when looking at developing a search engine marketing budget for your company. Even marketing managers may have a difficult time assessing how well their company’s website is doing and more over the direction and resources they need, in order to make it highly visible in the search engine result pages (SERPS).

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