There are essentially three approaches to your sites theme when using Drupal. One, you can use a pre built theme. There are several available that can be purchased or used without charge. Another method is you can build your theme from scratch. The third is to use a base theme that can be modified for your specific needs.

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Hello, my name is Tom Nelson. I was hired recently by Levelten as a front end developer/themer and am getting settled in.
I'm originally a native of Texas, but have only lived here for seven years after living in the midwest and west coast for most of my life. I was a music major in college before switching to IT and have been working as a web developer for the last three years.

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I recently read a good article on http://www.thewebdesignerdepot.com discussing the importance of typography and how it equates to customer satisfaction, retention and increased sales. Good typography brings order to the page and increases legibility, allowing people to process information faster. Here are a few tips they suggested and I will reinforce:
A Document Type Definition (DTD) is a document that allows a program, such as a web browser, to properly parse a markup language that is formatted according to a specific use. HTML and its XML-based brother XHTML are probably the most common DTDs today, supplying web browsers with the guidelines for properly rendering web page elements.