CSS

As an Art Director and long-time web designer I must admit I never really had a consistent way of creating concepts that were easily transferable from wireframes to concepts, then to final markup…until now.

I recently read a good article on http://www.thewebdesignerdepot.com discussing the importance of typography and how it equates to customer satisfaction, retention and increased sales. Good typography brings order to the page and increases legibility, allowing people to process information faster. Here are a few tips they suggested and I will reinforce:

1. Watch Your Measure

Cascading Style Sheets (CSS) is the styling language developed by the W3C for use in conjunction with a markup language such as HTML or XHTML. Its power is in the fact that the information can be stored in various scopes, and the cumulative effect of all styling rules is computed before rendering the final design in the browser. When used with sufficiently semantic markup, it is a very flexible way to completely style a website, separating the presentational details from the content itself.