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SEO vs PPC - A Services Conundrum
If you have ever been involved in an organic search optimization (SEO) and a pay-per-click (PPC) campaign, you have probably noticed how markedly different they are. If you don't do this everyday this is probably quite confusing.
Both, after all, are just driving traffic from the search engines. A person searches on a keyword phrase at a site like Google, your listing pops up and they click over to your site. SEO and PPC should be the same, right?
Not exactly.
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Test Event only 1 dollar
3:19 pm - 7:19 pm
$1.00 per attendee
LevelTen Interactive
4228 N. Central Expressway Suite 210
Dallas, Texas 75206 US
Everybody has a website, but very few have sites that actually look professional, engage visitors, drive traffic and get results. Truly successful websites are built differently. Come learn from one of the top Interactive Marketing and Web Development companies about the strategies and tools that leading websites are using to drive real results.
You will learn how to create an attractive, usable, feature-laden website using a revolutionary distribution of the world’s most popular open source website platform, Open Enterprise Drupal. Drupal powers 25% of the top 10,000 websites, including thousands of top brands.
This two-day course is a mixture of lecture, demonstration and hands-on workshop time. Bring a laptop and leave with a results oriented website. No technical experience is required.
What They're Saying
"I've worked on some websites in the past, but I wanted to learn Drupal. In two days I had the outline of a website and an understanding of how search engines work - all information that has proven valuable to me and my coworkers!"
-Alyssa Gardina, Marketing Assistant, The Women's Museum
Learning Goals
- Understanding the essential components of a successful website
- Content management system installation and configuration
- Adding, editing and managing site content
- Selecting themes and modifying page layouts
- Fundamentals of search engine optimization (SEO)
- Optimizing content for search engines and humans
- Intro to social media and profile setup
- Integrating social media interactions into your site
- Managing projects to continually maximize results
Intended Audience
- Small business and organization managers in need of a productive web presence on a tight budget. It is ideal for those who either want to manage their own site or need a solid understanding of modern web strategies and tools to better engage with their web team.
- Marketing Managers, IT Directors and other website stakeholders at midsized and larger organizations wanting to learn how to build a more engaging web presence, generate more traffic, build a bigger digital footprint, generate more sales and streamline processes.
- Any of the millions of people already using Drupal who want to go beyond just building sites and into creating highly trafficked, interactive hubs that makes a true business impact.
Course Agenda
The course is a two day course with a mixture of lecture, demonstrations, exercises and workshop time.
Introduction
- Strategies for web success
- Understanding content management systems
- Open Enterprise installation and administration
Content management
- Creating and editing content
- Navigation
- Theming and page layouts
Online marketing
- Online marketing strategies - optimize your site to drive qualified, free Internet traffic
- SEO - Search Engine Optimization
- Social media setup - integrate your site with your Twitter, Facebook, LinkedIn, YouTube and other social media sites
Advanced topics
- Conversion and Analytics - measuring success and converting visitors to customer
- Lean processes for driving continual success to help keep you on top
- Advanced Web 2.0 strategies
Prerequisites
No prior web development or marketing experience is required. Students should be familiar with using computers.
Additional Courses
Drupal Sitebuilding directly builds upon the skills taught in this class for more advanced site building.
Drupal Theming is ideal for those looking to create custom themes or do advanced theme modifications.
Additional Info
Fee includes lunch, materials and a thumb drive with a copy of your website project and a full suite of open source web development software.
Results Oriented Website Jumpstart
Everybody has a website, but very few have sites that actually look professional, engage visitors, drive traffic and get results. Truly successful websites are built differently. Come learn from one of the top Interactive Marketing and Web Development companies about the strategies and tools that leading websites are using to drive real results.
You will learn how to create an attractive, usable, feature-laden website using a revolutionary distribution of the world’s most popular open source website platform, Open Enterprise Drupal. Drupal powers 25% of the top 10,000 websites, including thousands of top brands.
This two-day course is a mixture of lecture, demonstration and hands-on workshop time. Bring a laptop and leave with a results oriented website. No technical experience is required.
What They're Saying
"I've worked on some websites in the past, but I wanted to learn Drupal. In two days I had the outline of a website and an understanding of how search engines work - all information that has proven valuable to me and my coworkers!"
-Alyssa Gardina, Marketing Assistant, The Women's Museum
Learning Goals
- Understanding the essential components of a successful website
- Content management system installation and configuration
- Adding, editing and managing site content
- Selecting themes and modifying page layouts
- Fundamentals of search engine optimization (SEO)
- Optimizing content for search engines and humans
- Intro to social media and profile setup
- Integrating social media interactions into your site
- Managing projects to continually maximize results
Intended Audience
- Small business and organization managers in need of a productive web presence on a tight budget. It is ideal for those who either want to manage their own site or need a solid understanding of modern web strategies and tools to better engage with their web team.
- Marketing Managers, IT Directors and other website stakeholders at midsized and larger organizations wanting to learn how to build a more engaging web presence, generate more traffic, build a bigger digital footprint, generate more sales and streamline processes.
- Any of the millions of people already using Drupal who want to go beyond just building sites and into creating highly trafficked, interactive hubs that makes a true business impact.
Course Agenda
The course is a two day course with a mixture of lecture, demonstrations, exercises and workshop time.
Introduction
- Strategies for web success
- Understanding content management systems
- Open Enterprise installation and administration
Content management
- Creating and editing content
- Navigation
- Theming and page layouts
Online marketing
- Online marketing strategies - optimize your site to drive qualified, free Internet traffic
- SEO - Search Engine Optimization
- Social media setup - integrate your site with your Twitter, Facebook, LinkedIn, YouTube and other social media sites
Advanced topics
- Conversion and Analytics - measuring success and converting visitors to customer
- Lean processes for driving continual success to help keep you on top
- Advanced Web 2.0 strategies
Prerequisites
No prior web development or marketing experience is required. Students should be familiar with using computers.
Additional Courses
Drupal Sitebuilding directly builds upon the skills taught in this class for more advanced site building.
Drupal Theming is ideal for those looking to create custom themes or do advanced theme modifications.
Additional Info
Fee includes lunch, materials and a thumb drive with a copy of your website project and a full suite of open source web development software.
Upcoming Public Workshops
Currently no public training is scheduled.To inquire about in-house training, please contact us.
LevelTen Interactive
LevelTen's main office.
Location
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NoFixed is a grassroots movement to raise the value of web development and marketing while improving the quality of life for web practitioners by ending fixed bid contracts. Fixed bid contracts establish the scope, price, and timeline of a project before it starts. These types of engagements are a bad idea for several reasons.
If you enjoy our content, please consider subscribing through RSS, so you can read our posts in your application of choice.
$3500 Only Took 3 Years to Earn Online with Google, Affiliate & Text-Link-Ads
Everyone in the office always asks me how i make money with Drupal; the simple answer is find a niche, test every form of revenue stream possible, wash, rinse and repeat.
How To 301 Redirect Multiple Domains Into One Domain
If you need to do a 301 redirect between multiple domain names, and force all domains to direct to the "www", use the following code in your .htaccess file.
RewriteCond %{HTTP_Host} ^(www\.)?secondary-domain1\.com$ [NC]
RewriteRule ^(.*)$ http://www.maindomain.com/$1 [L,R=301]
RewriteCond %{HTTP_Host} ^(www\.)?secondary-domain2\.com$ [NC]
RewriteRule ^(.*)$ http://www.maindomain.com/$1 [L,R=301]
RewriteCond %{HTTP_Host} ^maindomain\.com$ [NC]
RewriteRule ^(.*)$ http://www.maindomain.com/$1 [L,R=301]
And that's how you would do a 301 redirect between multiple domain names, and force the "www" version of your main domain. The code above is for a .htaccess file on an apache server.
SEO Elite [SEO Product Review]
Although it boasts a variety of SEO tools, SEO Elite isn’t quite as elite as it may seem.
Developed by well-known internet marketer Brad Callier, SEO Elite aims to provide critical details on why a particular website is ranked as they are and let you make decisions accordingly. Plenty of these tools are offered elsewhere on the web for free.
Here's a snapshot of SEO Elite's features:
Enterprise 2.0 Conference Prices - Not Very 2.0
There are a series of paradigms that work together to redefine how leading companies are unleashing the power of the web:
- Integrated Online Marketing - SEO, PPC, social media, viral marketing, online pr
- Web 2.0/3.0 Websites – social media, blogs, wikis, semantic web
- Enterprise 2.0 Intranets – collaboration, knowledge management, community building
- Open Source – development by self-organizing communities with a wide breath of knowledge
Top Ten Best Website Directory Buys Every SEO Should Know
Below is a short list of paid directories, although there are 1000s of paid directories online, these fall under the category of "good buys." This list includes those directories with one time fees (not reoccurring annually), one way linkback (not reciprocal), with a high Google PageRank. Directories typically charge more the higher their PageRank. Each are human edited (meaning a better quality directory). Although free is great, sometimes you get what you pay for.
LevelTen's Stimulus Package - No Vote Required
It’s official.
We are now entrenched in the worst recession since the great depression, and everyone’s talking about stimulus packages. Bailouts are everywhere: banks, real estate, auto manufacturers, municipalities, home owners and the unemployed. Just about everybody is receiving help - everyone but small businesses. Which we know is the hardest working sector of the economy. We know this because we are one – which is exactly why LevelTen has come up with our own Stimulus Package for small business owners.
