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How to add Yahoo! Tracking Code to your Drupal Site

More and more of our clients are wanting to track their site metrics from more than just google and since there aren't really any great modules for adding the Yahoo! tracking code; I thought I'd share exactly how I went about adding them. The problem is that if I simply place the tag on the page.tpl.php file then I get the code going site wide and if it's a conversion code, I only need it to trigger for certain pages. We tried creating individual pages and then placing the code in the body, but the problem is the Yahoo! code must be placed into the tags.

DFW SEM - State of Search

Date: Tuesday, Nov 10th, 2009
Time: 12:30 pm - 2:30 pm
Location:
DoubleTree Hotel
8250 N. Central Expressway
Dallas, Texas 75206 US
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LevelTen will be attending The State of Search – November Meeting

The Dallas Ad League and DFW Search Marketing Association will be hosting a joint luncheon on “The State of Search – a forward look at search marketing for the year to come”. Representatives from Google, Microsoft Bing and Yahoo will be presenting their views and insights on search marketing for 2010.

Search engines have become the de-facto gateway to all information online. Over 50% of online advertising is focused on this unique media – and it’s continuing to grow. Are you ready for the future?

On November 10th that DAL and DFWSEM organizations will be hosting a joint luncheon to discuss the future of search engine marketing – addressing the issues that every advertising professional needs to know for 2010. This comprehensive overview will give you the insights that you will need to be aware of as you plan your 2010 online marketing. Tickets may be purchased online.

This luncheon will feature senior representatives from the three major search engines, including:

* Mark Lively, Agency Lead from Google
* Robyn Raybould, Manager ASG from Microsoft
* Kimi Henry, Strategic Account Director from Yahoo! Search Marketing

Moderated by Shelley Ellis, founder of Shelley Ellis Consulting and a leading expert in search marketing, these three panelist will each provide a 20 minute overview of the future of search engine marketing and the innovations their platforms are providing to meet the changing marketplace.

Tickets for this event on November 10th can be purchased online at the Dallas Ad League website. Pricing and event information below. Note: DFW SEM members will receive MEMBER PRICING at the event.

Register for the event

Tuesday, November 10, 2009 - 11:30 - 13:30

DoubleTree Hotel

Location

8250 N. Central Expressway
Dallas, TX 75206
United States
32° 51' 55.0728" N, 96° 46' 13.296" W
Javascript is required to view this map.
Corporate Member $35.00; Non-Member $55.00

An online community is a group of individuals who communicate and share information using technology such as e-mail, online social network services, and instant messages.

Popular online communities include: Facebook, WordPress, Wikipedia, and Yahoo! Messenger.

5 Quick Tips for Basic E-Mail Marketing

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E-mail marketing is one of those tools that's easy to do, but really hard to do well. There are scores of great articles and research about E-mail marketing best practices online, but use these 5 quick tips as a starting point for successful e-mail campaigns.

1. Tease Your Audience

If your e-mail is about promoting new site content, tease your readers! Simply provide the article/blog title with a teaser description, then link it out to the main site page.

How to Track Yahoo! PPC Conversions Through Google Analytics

Anyone currently using Google Analytics can see the advantages of integrating AdWords in order to see the difference between paid and organic traffic, as well as many other benefits. Some AdWords users be unfamiliar with the fact making a couple of tweaks to your AdWords account will automatically integrate the two.

The Ten Spot Episode #7

During this week's fantastic podcast, we discuss:

Yahoo's New Gamble

Panelist: Neil Lemons

Yahoo! Catching Up - Now Offering Dayparting, Demographics & Other Cool Stuff

Over the years, Google AdWords has offered ever-increasing flexibility. Although, PPC is much more complicated than it was even three years ago, it's all for the better. When Yahoo! Search Marketing announced its conversion to Panama in late 2006 with new dashboard and up-to-date features many search engine marketers breathed a heavy sigh of, "It's about time." Yahoo!

Search engine

A search engine allows people to find web pages and sites that contfasthe engine returns the pages and sites that it determines to best match the search criteria. Each search engine has its own method of indexing a page to determine which ones rank best, note that most public search engines (i.e., Yahoo!, AltaVista, and Lycos) actually use both a page search engine and a directory search engine.

Types:
Search engine- Indexes the content of web pages automatically using existing hyperlinks and other metadata.

Rescue Your Time

Sometimes I look down at the time and think to myself, "It's already 2:00 ... where did the day go?" I came across this cool application called RescueTime on makeuseof.com. It's a time tracking application that "gives you a birds eye view of how you spend your time". Intrigued of how I actually spend my time during the eight-hour work day, I downloaded the application to see the capabilities and functionality, and really to see the productivity of my day.

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