Remember the term information super highway? When the Internet craze first hit, this was its biggest selling point. You could go online and find almost any bit of information you could ever need on any given topic. Sure, information could be found easily but who wrote all that stuff and how could you trust it?

Over the last few weeks, articles in Advertising Age and the Wall Street Journal have caused a huge wake-up call to the large traditional agencies. Nike recently shocked the advertising world by announcing that it was going to expand its creative agency roster and shop its running shoe account. Although their long-time agency, Wieden and Kennedy, responsible for the Just Do It!