ForeSee Results
Happy Customers = Stronger Economy
Last week ForeSee Results released their sixth annual Top 100 Online Retail Satisfaction Report. The numbers are in and web shoppers are considerably more satisfied this year than they were during the 2009 recession. Of the 100 e-retailers examined, 28 scored above 80 on the study’s 100–point scale. A year ago only five sites scored above 80. According to ForeSee, a one-point increase in online customer satisfaction translates to roughly $89 million in increased sales for a top e-retailer.
Is this a sign of good times ahead? Or are customers just happier now that the economy is better?
