It only takes a few minutes of surfing Facebook to realize that everyone and their dog has a Facebook page. On a more relevant note, most of your direct competitors are on Facebook. What separates businesses on Facebook, then, are the relationships they forge with their consumers.

Notice I said "build," not "create." There is a difference. Building a house takes work. Creating a house is easy. The same goes for a successful Facebook ad campaign. It takes work, testing, trial and error, research, and tedious hours of editing. Very few successful campaigns are simply created. With that in mind, there are a few tips to get you off on the right foot and on your way to building a successful campaign.

Ah November. The month of turkey, family and football. For LevelTen, it was business as usual as we saw our crack team of bloggers cover topics across the Internet spectrum. From Klout scores to Drupal Camps and new Google products - no topic was left uncovered.

If you missed a day (or two) of reading our blog (it's ok, we'll forgive you), here's a recap of our posts from the month.

Michael Kasberg

• LevelTen Launches Open Enterprise

One of the best ways to take advantage of social media is to use it for increasing your brand awareness. Companies have found many creative ways to use social media and increase their reputation through leveraging the following five tools:

1. Facebook
   

Want to increase site traffic and page views? Try adding Social Sharing and Bookmarking Widgets to your website. These widgets let visitors share your content with their friends through email, recommend it on Facebook, tweet it with Twitter, bookmark it on Del.icio.us and much more. It's a fast and easy way to tap into the ever growing Social Media Network and use it to your advantage.

Why use Social Sharing and Bookmarking Widgets?

I'm sure that by now you've heard about Facebook's new messaging system (Facebook Messages) and according to CEO Mark Zuckerberg "this is not email." After having some time to chew on it, read posts and comments, do some research and really formulate an opinion, I have to declare that I loved the idea... when it was called Google Wave.

Last Thursday (October 28), Facebook quietly put into effect its new spam filter for Facebook Pages. It is a relatively small feature with only a handful of actions left up to the user; however, if you are a community manager and deal with a Facebook page for a company or small business, not being aware of the changes could cost you fans, therefore costing you revenue.

So I’m going to make some assumptions here, like that you have a Facebook account, know what Twitter is and have seen pictures on Flickr, if not take this as a warning before you start “over sharing.”

SOCIAL MEDIA WEBSITE PRIVACY SETTINGS ARE ONLY THERE TO GIVE YOU A WARM AND FUZZY FEELING AT NIGHT

Facebook is a social networking site that is used to connect people with other friends, interests, co-workers and places. Many people use it to stay in touch, to post pictures and keep others informed on their life as well as researching businesses. The social site is always being improved and updated but the basics are the same- here is how you can quickly get started using Facebook:

Social media is on the rise for businesses that are looking to take on this weak economy by boosting their marketing effort online. According to a 2009 survey by BtoB Magazine and the Association of National Advertisers, 66 percent of marketers are now using social media. The other 44 percent haven’t found a way to convince their boss or clients the usefulness of this tool.