So what do you do when you are the largest soft drink company and have the most recognizable brand worldwide? You must come up with creative advertising and marketing tactics in order to get consumers involved with your brand. Recently, Coca-Cola has done with its new viral campaign in which the company tries to sue itself.

Remember the term information super highway? When the Internet craze first hit, this was its biggest selling point. You could go online and find almost any bit of information you could ever need on any given topic. Sure, information could be found easily but who wrote all that stuff and how could you trust it?