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New York Sushi Restaurant Owner's Google AdWords Questions Answered

This specific Google AdWords question came from the SEOChat Forum.

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I am trying to learn how to setup a keyword using "broad, exact and phrase" matching.

Lets say i have a restaurant that serves Sushi in New York.....Using the the keyword NEW YORK SUSHI.

1) Would you setup each keyword type under a different Adwords Account?

Ex. a
Campaign Name: New York Sushi=Exact
Keyword: [new york sushi]

Ex. b
Campaign Name: New York Sushi=Phrase
Keyword: "new york sushi"

Ex. c.
Campaign Name: New York Sushi=Broad


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