Online Marketing

Here at LevelTen we have a few book clubs going on. Right now, one of the books we are reading is Agile Estimation and Planning. LevelTen is in the process of implementing an iterative development process which seems to make great sense for small to mid-level Web projects.

Web projects are strange beasts. There are out-of-the-box tools that provide a ton of value. Still small firms with small budgets often have need for custom development that is often prohibitively expensive. The tools to do great things cheaply and quickly just aren't there yet (but progress is being made rapidly).

Help A Reporter Out (HARO) is a service created by Peter Shankman (follow his Twitter account) as a resource for public relations professionals and reporters to find each other when they have common needs. The service originally began as a Facebook group, but needed to be expanded when they exceeded the 1200 person e-mail cap.

If you create pages that are not part of the osCommerce engine then they will not carry over the unique session ID, thus dropping items from your shopping cart if you continue to browse.

Hyperlinks, or links, are one crucial backbone to the Internet.
If you have been online for more than a few years, you are
most likely very familiar with copying and pasting the URL
in the browser to send to friends, family, or colleagues to places of
interest online. You are definitely familiar with clicking on those "little
blue words" leading to other parts of a website or to a completely different
website.

Most of the time your email provider, and many community sites out there (blogs,

Restaurants, dry cleaners, apartment management companies,

I came across this interesting post on Search Engine Land the other day. It discusses tips for creating SEO optimized copy for B2B applications, which is something I had never considered before, but makes perfect sense. Search Engine crawlers at least attempt to read all text on a given page, so why shouldn't site copy be written in a style that plays off this knowledge? Read the full post for more detailed information, but here are the highlights:

EverydayI talk to a handful of people about web development and marketing projects. For the most part, I get quite a few of the same questions and responses. This got me thinking about why I kept getting the same response to a particular question. When asked what our process was for taking on new clients, I always begin with discussing our strategy and planning process.

The times ain't easy. With the recent news of the AIG bailout and the largest Chapter 11 bankruptcy filing in U.S. history, businesses everywhere are looking for ways to save money. Microsoft, finally realizing they made a huge mistake in their $10 million investment in Jerry Seinfeld, have done an about face.

Search engine registration is a request to a search engine to look at a URL and include it into their index. Search engine registration is the quickest method for getting your site listed on public engines. While manual registration is not difficult on most SEs most people use one of the free or for pay registration services/software as a quick way to submit multiple pages to multiple search engines.

Registration Tips

• Always read and follow a search engines rules and regulations before submitting.

Pay per impressions is a typical referral link/banner ad arrangement where the site wanting to purchase advertising space pays the hosting site for each time it displays the ad. Typically, prices are set per one thousand exposures. Software is added to the hosting web server to track the number of impressions displayed.

Further Reading