A modern day web presence is not just your website. To be successful you have to expand your digital footprint to include social media sites such as Twitter, Facebook, Google+ and YouTube. You need to enable your site visitors to Tweet, Like, +1 and share your content on the likes of StumbleUpon and Reddit.

To create a rich connected user experience, you need to do more than just link to social media. You need to integrate familiar social engagement directly into your website.

During 2011 the list of requests to port the Drupal SEO Tools suite had grown quite long. After a few months of brushing up on the new D7 changes, I finally got a chance to sit down and do some programming over the holidays. So for all of you who have been encouraging the D7 ports, I give you the Drupal 7 release of Content Analysis and Content Optimizer.

If you are not familiar with what these modules do, let's review.

The web has gone crazy for social media widgets. What's not to love? Magic little boxes that connect our sites to the social power of the web in convenient little code snippets. They are all the rage with the hip, in-the-know online pundits.

LevelTen’s team recently had a brand discussion over lunch regarding our website. Questions like - does out website positively promote our brand? What is our message? Do we communicate to potential customers in a way that is easily understandable? I can’t say I was very surprised when the overwhelming consensus was that it needed significant improvement.

So there I was. Standing in front of a room of 150 or so small business owners stumped by a single question. Probably the most astute question a small business owner could ask about the web.

"How can I get a results oriented website on a tight budget?"

I had just spent the last two hours doing something I preach to others not to do: identifying a problem without giving a solution. Worse than that, I was stumped to think of one.

Over the last two years we have spent a lot of time working on a series of content-focused Drupal SEO modules. Just before DrupalCon Chicago, we released the final module that integrated the whole system together: Drupal SEO Tools. The module provides a presets system to streamline configuration of vital Drupal SEO modules and a dashboard (screenshot) that integrates charts from Google Analytics with shortcut links to popular SEO functions.

I know, I know, Google+ is all the rave. I've read a couple articles and wanted to provide my two cents. So here you go...

Wow, what a difference fixing the glitch makes; enought to help make LevelTen a top 50 AdAge blog. We've beeing going back and forth with the folks over at PostRank trying to get our Disqus comments counted; based on their 5 factors for evaluating blogs, we ranked exceptional or above average in almost every category except for the PostRank.

I've gotta say that as a guy who works out quite regularly, I love that Vitamin Shoppe sends me email reminders and promotions. I'm sure you're probably signed up and receive promotions from some of you favorite retailers too; if not why? Since I use my little rewards card every time I go in, obviously they know exactly what products I purchase and tailor their email promos specifically towards items I regularly by.

It only takes a few minutes of surfing Facebook to realize that everyone and their dog has a Facebook page. On a more relevant note, most of your direct competitors are on Facebook. What separates businesses on Facebook, then, are the relationships they forge with their consumers.