While the aggregation of content has been around as long as the World Wide Web and the ability to filter aggregated content has advanced considerably over two decades – as seen through search engines, news websites, personal feed aggregation, etc. The ability to disseminate content across multiple networks has seemingly been slow to develop.
As part of my internship here at LevelTen, I wanted to get more knowledgeable about how SEO works in both marketing and web applications.
Competitive edge over rivals is a must for survival or any kind of business, but how do you gain an edge on competitors with deep pockets for radio ads, TV commercials, and huge Pay-Per-Click budgets? It’s been my experience that by using your marketing dollars wisely you can not only swim with the big fish, but become one. Here are a few recommendations:
Time and time again, we get the horror stories from companies who have started a web project with the best of intentions only to see it end in disaster. A successful project is not something that can just be lucked into; it takes various components that all must be managed properly for execution. No matter what the size of the organization, everyone struggles with the same problems; using our internal team or hiring a partner, how much budget is there for the project, when can we expect to see the end product, and array of other questions that all have to be answered.
Hopefully, if you’re making a decision on re-designing or building a new website for your company at least one of the criteria for selecting an agency is; 1. “Doe's the agency’s own web site reflect the same kind of results that are being proposed for your new website?" In other words, doe's the website design company or agency practice what they preach?
Google just released this great little tool called "Wonder Wheel". It allows you to refine your search and find derivatives of keywords. Wonder Wheel is one of a series of refining options that Google has released. The way you use it is by putting in a keyword (broad) in the query box. For the sake of this example I'll use "Bows". When Google sends you back results for your query go up to the top left hand side of the page click on "Show options". This will take you to another page that will allow you to refine that search.
E-mail marketing is one of those tools that's easy to do, but really hard to do well. There are scores of great articles and research about E-mail marketing best practices online, but use these 5 quick tips as a starting point for successful e-mail campaigns.
If your e-mail is about promoting new site content, tease your readers! Simply provide the article/blog title with a teaser description, then link it out to the main site page.
I've recently been researching the differences between content management systems and blogging engines and thought I would discuss some key differences I've found in Drupal and WordPress. LevelTen has experience installing, configuring and theming both and each has its strengths and weaknesses. I feel the deciding factors come down to your long-term goals for the application.
