Entertainment

Evidently we nerds somehow feel that we are now rock stars; not quite convinced by that one but this video is still awesome!

While the aggregation of content has been around as long as the World Wide Web and the ability to filter aggregated content has advanced considerably over two decades – as seen through search engines, news websites, personal feed aggregation, etc. The ability to disseminate content across multiple networks has seemingly been slow to develop.

Last Tuesday Accretive Solutions gave me the opportunity to present a social media 101 to a room full of about 250 to 300 CPAs. I have been getting some questions about the presentation so I thought I would do a quick post to complement the deck uploaded to SlideShare.

I recently went through Mike Cohn’s Scrum Product Owner training. I was a little worried I wouldn’t learn too many new things since we have already read all three of Cohn’s books. Mike, however, did not disappoint.

I originally listed several take aways from the training in this post. Then realized it was too long and that many of the take aways were a post unto themselves. So my plan is to cover each one as a separately.

1. 21st century Product Owners are now pigs

According to Wikipedia, Guerrilla Marketing is described as:

The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks.

Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience.

In other words, you need to do something unique in such a way that people are going to be talking about it for a long time. In my opinion, the T-Mobile campaign is probably one of the best in recent memory; paid actors simply filled the train station and in unison began dancing a choreographed routine. It was remarkable really, to the extent that individuals not paid to participated started dancing, have a look.

Despite being a major marketing tactic for well over a decade, it's amazing what some people try to pass off as Internet marketing skills. The next time you're out hiring an Internet marketing agency, be sure to watch for these six warning signs.

1. They only report on keyword rankings

Over the last year, LevelTen has had the distinct pleasure of working with Dallas' North Texas Super Bowl Host Committee (NTSB). For those who aren't die hard football fans, Dallas will be home to the Super Bowl in 2011. As part of their promotional efforts, NTSB will be broadcasting live and on location from Super Bowl 44 in South Florida.

Site performance is one of those oft overlooked components of a website that's more important then many think. In the scope of a web design project, typical requests tend to focus on looks and functionality. Rarely do conversations turn to requests for streamlined performance.

Did you have that moment in 2009? The one that made you want to whirl the television remote you were holding into the nearest solid object and watch it bust into a million pieces. For me, the picture above says it all: Matt Holliday's butterfinger special during the 2009 MLB playoffs was my defining "launch the remote" moment. I can say with great optimism that I expect my new relationship with LevelTen Interactive to entice different responses for everyone involved.

Being in an Interactive agency and living in a world where we spend half our life behind a monitor we sometimes forget that everyone might not have the same bleeding edge knowledge of online technology as we do. Simple concepts to the native web surfer are often times a foreign language to others.