Entertainment

The book Drive: The Surprising Truth About What Motivates Us is about the importance of intrinsic motivation. The foundation of the book is that there are three levels of human motivation:

1. Basic needs – survival, food, sex, etc.
2. External rewards and punishment
3. Internal interest and purpose

Ever wonder how some companies are able to pump out blog post after blog post, seemingly without breaking a sweat?

For some, it's a natural talent. Creating high quality digital content isn't a chore - it's an activity that brings great satisfaction.

For others, it's a necessary evil - done to appease the wants and desires of the search engines and the social web.

Innovative web development continues at LevelTen Interactive, as the staff has introduced new content analysis tools for Drupal this month.

The content analysis tools are a suite of Drupal modules, introduced by LevelTen’s Director of Technology Tom McCracken, designed to help Drupal 6 website owners make smarter search engine optimization choices.

There are now four available analyzers: Quick SEO, Scribe SEO, Readability and a W3C Analyzer. There is also a “Search Engine Terms” version coming soon, which will allow site owners to see what search engines think their page is about.

At LevelTen, many of us would prefer to banish WYSIWYG editors from our existence, as it's often hard to maintain clean page markup and doing everything in code ensures we have that control over what's being entered. In reality, we use a WYSIWYG for every one of our client websites, as it is a necessity for any content entry worker who is not familiar with HTML.

In an interview this week, author and radio host R.C. Sproul admitted to having no familiarity with a little media format known as podcasting. It was a peculiar admission, considering that Sproul’s XM radio program ranks consistently as one of the most downloaded podcasts on iTunes.

Today in the TenSpot, three LevelTen-ians recap their trip down to the great town of Austin for 2010's SXSWi Conference. The team just returned from the event, which used "Tomorrow Happens Here" as the rallying cry for this year's participants.

1. Social is here to stay

If there was one consistent theme at SXSW, it was this - social is here to stay. Social media can no longer be viewed as a fad to be ignored. Too many smart companies are achieving success within the social space. If your company isn't at least exploring how social could help, you need to start.

2. Mobile on the horizon

Evidently we nerds somehow feel that we are now rock stars; not quite convinced by that one but this video is still awesome!

While the aggregation of content has been around as long as the World Wide Web and the ability to filter aggregated content has advanced considerably over two decades – as seen through search engines, news websites, personal feed aggregation, etc. The ability to disseminate content across multiple networks has seemingly been slow to develop.

Last Tuesday Accretive Solutions gave me the opportunity to present a social media 101 to a room full of about 250 to 300 CPAs. I have been getting some questions about the presentation so I thought I would do a quick post to complement the deck uploaded to SlideShare.