Recently, we at LevelTen have been hard at work promoting a new site we created for National Breast Cancer Foundation. We have employed a variety of web marketing tools such as the more standard methods of paid search advertising, linking, and search engine optimization, to the more viral methods of social networks, blogs, forums, and niche communities.

On top of SEO/SEM, LevelTen has also been facilitating and monitoring the MyNBCF breast cancer forum and breast cancer message board, where survivors, patients, supporters, family members, and friends can chat about breast cancer-related topics.

The first two months have been an interesting journey. Through keyword research, monitoring the site’s analytics, and collecting the market research from paid search, we have become much more familiar with what the most popular and relevant terms and phrases users are searching that pertain to the breast cancer site.

Here are some examples of relevant terms related to breast cancer that are getting searched. (According to Overture)

Mammograms (196.8 searches per day)
Free mammograms (21.5 searches per day)
Types of breast cancer (53 searches per day)
Inflammatory breast cancer (162.6 searches per day)
Breast cancer survivor stories (12 searches per day)
Breast cancer chemotherapy chat (12 searches per day)
Breast cancer charities (17 searches per day)
Metastic breast cancer (86 searches per day)
Breast cancer stages (148 searches per day)

Category: General, Business, Health & Beauty

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