Valentine's Day with Dr. Pepper?

When I think of Valentines's Day, chocolates, flowers, and those little chalk-tasting hearts with the messages come to mind. But Dr. Pepper is taking a gamble that people who associate Valentine's Day with Vegas marriages will also associate its new Cherry Chocolate Diet Dr. Pepper drink with the holiday. That's the idea behind a new microsite from Cadbury Schweppes in partnership with Yahoo and Vegas Tourism.

On February 14th, visitors can watch live web-stremed weddings from the three chapels at the Hard Rock Hotel, propose to someone, book their Vegas wedding with e-card invitations or crash another person's wedding. But the fun doesn't end after the big day, Cadbury Schweppes has bought Yahoo's front page for February 15, according to Enid Burns at ClickZ. The article also states that a large budget has been allocated to search and display ads to promote the site and create buzz.

The site sounds catchy at first; it's like reality wedding television on your web browser, but if you are like me you were probably left wondering, what is going to make the average person stay on this site for more than 30 seconds or for that matter, visit the site again the following day? And why would this make me want to buy and/or drink more Dr. Pepper?

My guess is having Pauly Shore as the host.