Taylor_C's blog

Today the 12th Annual Webby Awards nominated LevelTen for the Best Charitable Organizations/Nonprofit Website of 2008 for our creation of NationalBreastCancer.org.

Coming to you live from the Austin Convention Center, LevelTen is here at the South by Southwest Interactive Festival. Walking up I was immediately overwhelmed by the amount of people in attendance. It really shows a positive trend in the interactive industry as a whole and I am personally curious as to the comparison of last year's attendance numbers to this year. But for now here are some pictures from Austin.

When I think of Valentines's Day, chocolates, flowers, and those little chalk-tasting hearts with the messages come to mind. But Dr. Pepper is taking a gamble that people who associate Valentine's Day with Vegas marriages will also associate its new Cherry Chocolate Diet Dr. Pepper drink with the holiday. That's the idea behind a new microsite from Cadbury Schweppes in partnership with Yahoo and Vegas Tourism.

Every year, advertisers spend millions of dollars to capture the attention of football fans nationwide. This year's price tag was a whopping $2.7 million for 30-seconds of air time. But has Super Bowl advertising lost its flare? Has the general public become immune to advertisers efforts to shock and entertain them?

Marketers are always trying to find that power demographic; the group that holds the spending power. For so long that key demographic has been the 18-49 age range, the poeple with more descretionary income to spend. However, the age demographic is changing to the Baby Boomer generation.