What the heck is Social Media?
While I work in an interactive development agency, I still find my self a little lost sometimes with all of the new technology and online developments. Recently Chris Brogan wrote a great blog on how to help others understand social media, and I found that this was probably one of the most helpful blogs I've read in a long time.
Instead of using the most technical terms for everything, Brogan uses Common Craft videos to go over the three main aspects of social media in the simplest terms. The first of the three is Understanding Blogs, the second is Understanding RSS, and the last of these is Understanding Social Networking. If you click on those links, it will take you directly to the video page from Common Craft - which, by the way, has such a plethora of videos that help you understand a wide range of topics in terms you're sure to understand. Even if you read blogs or have your MySpace or Facebook page, these videos are sure to shed some additional light on these subjects for you.
Another great outlet Brogan covers is literature. He goes over a list of books that might be helpful for you, your friends, coworkers and even your boss. The most important in his list is The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke, Rick Levine, Doc Searls, and David Weinberger. You can also go to their website (www.cluetrain.com) and download/read the entire text for free.
The last call to action in this blog is for others to share additional resources, books and sites that are helpful in understanding these subjects. What are some of the resources that you find helpful? Please feel free to share them with us!
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An Abercrombie And Fitch
An Abercrombie And Fitch employee in northern California is alleging she was fired for refusing to remove her hijab, or headscarf marking her Muslim observance. Abercrombie pursuit of a homogeneous army of "perfect" employees appears to have snared it again!
Abercrombie Clothing to the AP, "the Council on Abercrombie UK Relations said Wednesday it filed an Equal Abercrombie London Opportunity Commission complaint on behalf of Hani Khan." Abercrombie Fitch says she was told she would be allowed to wear a Abercrombie Outlet, but a visiting district manager disputed that. She says she was fired when she refused to take it off.
In 2008, an Abercrombie And Fitch accused Abercrombie of refusing to hire her because her head scarf "didn't fit the chain's image." That lawsuit, filed last year, is still in progress.
Abercrombie in the company's serious on-the-ground sensitivity issues: Abercrombie Clothing to let a woman help her autistic sister try on Abercrombie UK, for which they were fined $115,264, and banishing an employee with a prosthetic arm from the store floor. That employee, Riam Dean, was awarded ￡8,000 for unlawful harassment, although the tribunal ruled that she hadn't suffered disability discrimination.
Abercrombie London has a well-documented mission of selling its idea of youthful physical perfection, Abercrombie Fitch the Bruce Weber ad campaigns to the employees that fit its ideal of American beauty. The company conceded that that ideal didn't include black, Abercrombie Outlet, and Asian employees in 2004 when it paid $40 million to employees and job applicants of those demographics to settle a class-action federal discrimination lawsuit. They had been accused of "engaging in recruiting and hiring practices that exclude minorities and adopting a virtually all-white marketing campaign."
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