There is a story about a man who hired a plumber to fix his furnace. They went into the basement, and the plumber looked at the furnace, walked around it, studied it from different angles. Finally, he took a large hammer out of his toolbox, found just the right place on the furnace, and WHACK!

The furnace came to life, started chugging away, and heat started coming out of the vents. The plumber wrote out a bill and handed it to the man. It read:

Fix furnace, $100.00.

The customer said, "What, are you nuts? All you did was hit it with a hammer! I want an itemized invoice."

The plumber wrote out another bill and handed it to the man. This one read:

1. Hit furnace with hammer: $10.00
2. Knowing where to hit: $90.00

You're not paying for the 60 hours the graphic designer and programmer spent on your website. You're paying for the years of experience that allowed them to be able to do that work in the first place. {;~)