Why Drupal Popularity May Boom in 2010
Besides the obvious possibilities for a Drupal boom in 2010 (launch of Drupal 7), there are several other reasons that may spark an increase in popularity.
Government Interest
The fact that whitehouse.gov launched on Drupal was huge news in 2009, but with the recently published "Open Government Directive," the whitehouse site may be just the tip of the iceberg for Drupal. Dries states the importance of the directive in his blog saying, "It could be big for Drupal." The directive instructs every federal agency to publish an outline for "transparency, participation, and collaboration" on the subdomain "/open" of each agency website. Acquia (powered by Drupal) plans to have some sort of "starter kit" to offer in January to these agencies to quickly achieve the directive requirements.
Drupal Gardens
I always get a little irritated when people say, "Anyone can easily build their own site with Drupal." In my opinion, sure, a newbie with little experience can create some pages and link them to menus, but to make a website in Drupal that's worth putting on the web, you need to have some experience and training behind you. That is Drupal though. Drupal Gardens will prove the "Anyone can.." statement.
Drupal Gardens is for the Drupal newbies. It will attract the non-Drupal users that want to make a website - easily and mostly by themselves. Watch the video demo of Drupal Gardens, or read Frankie's blog post on why "Drupal Gardens will make Drupal easier to use". In my opinion, it's all about promotion. Dries reinforces that thought on his blog post on Drupal Gardens:
"[Drupal Gardens] is all about promoting Drupal so we don't want to hide that. Our goal is to make the base service free of charge, and to introduce Drupal to hundreds of thousands of users."
Emergence of Installation Profiles
LevelTen took a stab at an installation profile with iSite Essentials when we realized we kept installing and configuring the same modules for all of our clients. Installation profiles allow a pre-configured set of modules that work together for a specific kind of site. For example, development is in progress for a Wiki, a Wedding site, Social Network, among many others. Installation profiles can now be fully packaged as Drupal distributions, so the user just installs it as normal. It's just a matter of time before some solid installation profiles are kicked out and the year 2010 just might be it.
With government interest, Drupal Gardens, and installation profiles under its belt, Drupal is destined to do great things in 2010.
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An Abercrombie And Fitch
An Abercrombie And Fitch employee in northern California is alleging she was fired for refusing to remove her hijab, or headscarf marking her Muslim observance. Abercrombie pursuit of a homogeneous army of "perfect" employees appears to have snared it again!
Abercrombie Clothing to the AP, "the Council on Abercrombie UK Relations said Wednesday it filed an Equal Abercrombie London Opportunity Commission complaint on behalf of Hani Khan." Abercrombie Fitch says she was told she would be allowed to wear a Abercrombie Outlet, but a visiting district manager disputed that. She says she was fired when she refused to take it off.
In 2008, an Abercrombie And Fitch accused Abercrombie of refusing to hire her because her head scarf "didn't fit the chain's image." That lawsuit, filed last year, is still in progress.
Abercrombie in the company's serious on-the-ground sensitivity issues: Abercrombie Clothing to let a woman help her autistic sister try on Abercrombie UK, for which they were fined $115,264, and banishing an employee with a prosthetic arm from the store floor. That employee, Riam Dean, was awarded ￡8,000 for unlawful harassment, although the tribunal ruled that she hadn't suffered disability discrimination.
Abercrombie London has a well-documented mission of selling its idea of youthful physical perfection, Abercrombie Fitch the Bruce Weber ad campaigns to the employees that fit its ideal of American beauty. The company conceded that that ideal didn't include black, Abercrombie Outlet, and Asian employees in 2004 when it paid $40 million to employees and job applicants of those demographics to settle a class-action federal discrimination lawsuit. They had been accused of "engaging in recruiting and hiring practices that exclude minorities and adopting a virtually all-white marketing campaign."
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