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Neil's blog

Thoughts, ideas and musings - they entertain, move, and inspire us. Without them, we'd be lost - and awfully boring.
Wed, 09/09/2009
1. Be apart of the "Ten Pack" - Submit to Google Local Business Center and show up for service oriented keywords when queried with the business' city location. 2. Video Blast - Use TubeMogul and distribute your informational or How To video (some video sites won't accept...
Wed, 07/29/2009
I used to write in personal blogs off and on for seven years on someone else's network. I started business blogging in 2006 for LevelTen and their clients, but had been blogging on my own since 2001. One day I had a realization and decided to stop building other people’s...
Mon, 06/22/2009
Building a large following on Twitter can be akin to acting as a club promoter trying get as many people to the party as possible. You have to build up your street cred, know the right people (or at least seem like you do), and make people feel cool just being in your presence....
Wed, 05/20/2009
The DFW Social Media Marketing group met last night at Dave & Busters where two amazing speakers taught small businesses/website owners and individual self promoters the value of Personal Branding online through Social Media to promote businesses as well as hands-on Twitter...
Mon, 04/20/2009
An interesting article by Emily Steel over at the Wall Street Journal describes the disdain many have come to feel from the overused font, Comic Sans. My favorite one liner, "Comic Sans walks into a bar, bartender says, 'We don't serve your type."
Wed, 04/15/2009
An article over at AdAge.com explains how the Federal Trade Commission has a proposed plan to start regulating viral marketing and blogs. As part of its review of its advertising guidelines, the FTC is proposing that word-of-mouth marketers and bloggers, as well as people on...
Sat, 03/14/2009
Recently, a paintball gun eccomerce site owner asked a question many business owners ask, "I've got a blog, what now?" His question has been repeated in its original form below and my response follows. These 16 blogging quickstart tips are meant to: increase traffic, encourage...
Thu, 02/26/2009
This specific Google AdWords question came from the SEOChat Forum. ------------------ I am trying to learn how to setup a keyword using "broad, exact and phrase" matching. Lets say i have a restaurant that serves Sushi in New York.....Using the the keyword NEW YORK SUSHI. 1)...
Tue, 02/24/2009
Over the years, Google AdWords has offered ever-increasing flexibility. Although, PPC is much more complicated than it was even three years ago, it's all for the better. When Yahoo! Search Marketing announced its conversion to Panama in late 2006 with new dashboard and up-to-...
Thu, 01/15/2009
Lately, Google has been trying creative ways to maintain its profits by sneaking in forced default opt-in distribution networks and settings which show your ads for more search quires than even before. Showing your ads more often might sound like a good thing right? The only...
Mon, 10/06/2008
Restaurants, dry cleaners, apartment management companies,
Mon, 09/08/2008
Social Media for business is hot right now; similar to blogging was four years ago for companies. Companies are in a mad dash to hire workers deeming themselves “Social Media Experts,” with most new Social Media jobs going to Millennials who grew up online.
Thu, 08/07/2008
It appears Google has recently changed its algorithm for Local Business Listings by only giving the top spots to those feeding the search engine’s ever increasing need for content. Keep reading to learn what are Google Local Business Listings, what’s changed recently, as well...
Mon, 06/09/2008
Pre-Wordpress' birth and the critical mass of blogs, Internet Marketing Professionals used many other tactics, one of which was writing value-based informational articles and submitting them to several article directories for online publishers and website owners to repost. This...
Mon, 06/09/2008
Pre-Wordpress' birth and the critical mass of blogs, Internet Marketing Professionals used many other tactics, one of which was writing value-based informational articles and submitting them to several article directories for online publishers and website owners to repost. This...
Fri, 05/02/2008
The official Google blog announced recognition of the the nofollow tag in January of 2005. This tag did not reach awareness on a wide scale until Matt Cutts, Google's mouthpiece to the SEO world, further clarified in his blog the many uses of this controversial link tag.
Mon, 04/07/2008
These four organizations in Dallas are ideal for marketing/advertising professionals. Two are targeted toward those working in Interactive media in particular. I have personally attended functions with three of the four organizations and, in my opinion, they pass the test.
Thu, 03/13/2008
Recently a client came to us asking if it was possible to deoptimize a site so that it would not be listed on the first page of Google. After probing, we were told the reason for the inquiry was to protect the client's online reputation. When searching for that individual by...
Mon, 02/25/2008
The New York Times blog, BITS broke the story last week that Google is now testing video ads in search results in order to offer even more diverse opportunities and media expansion for AdWords advertisers.
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