Sun, 12/18/2005
We are in the beginning stages of an online promotional effort for Prayers for the Assassin, a new novel being published by Scribner in February. This online campaign is centered around a website we will be launching in late January called RepublicWorldNews.com. We believe this...
Tue, 11/15/2005
Google personalized search is now available. Here is a quick overview from SearchEngineWatch. At first glance this seems like a useful functionality for those who search a lot. Google is embracing the 'tagging' concept for future searches and also has some enhanced bookmark...
Wed, 10/12/2005
I have recently been involved in client meetings and discussions in regards to the value of search for a b-to-b client. The client's target market is upper management, decision makers, C-level if at all possible.
In order to support our argument that search marketing should be...
Sun, 10/02/2005
Since joining LevelTen as Account Manager/Online Marketing, Ken has focused on the integration of traditional online and offline marketing efforts with search engine optimization and marketing. Every day, Ken helps clients develop successful strategies to utilize the incredible...
Tue, 09/27/2005
Today you get my own version of the blog carnival...a bunch of links...but no blogs
"Classifieds Still King but Paid Search Looms Locally" reviews a couple of reports on the size of local online advertising.
"Yahoo! Local Expands With City Pages and More User Reviews" Danny...
Fri, 09/23/2005
As the marketing director at a large company, you are very, very busy. You have a full calendar of deadlines.
You worked long and hard at the end of last year to develop this calendar. Your ad agency worked side by side with you to make sure your new product roll outs, your...
Thu, 09/15/2005
Just read a very good article regarding Rebirth of the City Portal by Justin Sanger. This is a good history lesson that points out the fact that there were many Internet startups in the booming '90s that recognized the value of local search.
As Justin points out, the basic need...
Wed, 09/14/2005
The crew here at LevelTen are all proud to announce the launch of Roger Staubach's (yes...that Roger Staubach) blog, Monday Morning CEO.
Take a moment to check it out and keep watching. There should be some interesting stuff posted there in the next year.
Not only does Roger...
Wed, 09/14/2005
Over the next group of posts I will talk about different subjects that are important for any small business to think about and put action plans in place for. All in regards to improving your opportunity to be found online by potential customers.
The first step for a small...
Fri, 09/09/2005
If you want to see what good usability can do for a site, read this.
kv
Wed, 09/07/2005
Ok...so what do we mean when we say "Content is King"?
Well, let's start with the obvious. Most visitors to your website are looking for something and usually that something is information...data...content. So if you fill your site with information that your visitors, your...
Sun, 09/04/2005
When I see the horrific scenes from the Gulf Coast and after I get past the sad personal stories and the amount of human suffering, I think of all the small businesses that are lost and will never recover.
Most small business owners have their lives deeply intertwined with their...
Thu, 09/01/2005
If you want a vision of what local search looks like tomorrow and the day after that, you need to read these two articles.
Search: Bigger Means Smaller
Proximity + Local Search = Opportunities
I think Google has the opportunity to be more than Microsoft...I never thought I would...
Thu, 09/01/2005
Back in the day, before Mozilla made the Internet come to life, there was all this talk in the media world about "convergence". Covergence was all about delivering on demand movies down a broadband telephone connection. It was to be the convergence of content and telephony....
Tue, 08/30/2005
When you are looking at your marketing and advertising budget it is really easy to question your expenditures and the return on investment. A small business has a limited amount of resources and it is imperative that those resources be used wisely.
But determining the ROI from...
Sat, 08/27/2005
I am taking my wonderful daughter to college this weekend. I'll be back on Monday. Hook 'em Horns.
Ken
Fri, 08/26/2005
Local search is truly a different animal than general search. Local search is about finding things close to you, whether you are conducting a general search for an auto repair shop or a specific search for Joe's Auto Repair.
This is one of the few areas of the search landscape...
Fri, 08/26/2005
I told you we love data, so here's some more.
Hitwise reports on how 25 million users interact with the web. They have released a new report on search engine usage. Here's a summary posted by Danny Sullivan on SearchEngineWatch.
Hitwise: Google Also Tops In July 2005 &...
Thu, 08/25/2005
Here's some stuff from Hitwise/Clickz that is interesting.
OK...we really like data around here. So, you are going to see a lot. Get used to it.
Thu, 08/25/2005
Well, this is the first post to the LevelTen Local Search blog. The topics addressed here are really a subset of the ideas and topics discussed on the LevelTen Search Happens blog. Here it will all be Local, Local, Local.
As exciting as it is to watch the world of search evolve...
