Wed, 03/11/2009
In the past few months, everyone has taken a hit in the wallet. It seems that all my friends are trimming their budgets, skipping a night out, and looking for deals and discounts. Even a friend of mine has started collecting coupons for groceries (which I gave him grief about...
Tue, 02/24/2009
In the recent few months, Google has expressed its intent to further assist webmasters using the Google Webmasters tools. This provides for greater exposure to video presentations as well as the usual "insider" information on your web site's performance in Google's eyes....
Wed, 02/18/2009
It appears fellow Tweeters are going to have to give due props before retweeting from now on. This morning, an interesting occurrence came into being...TweetCC. Over at TweetCC.com, Creative Commons has applied a form of intellectual property, although not really, on Tweets...
Wed, 02/04/2009
In something out of a conspiracy theory movie, Google is introducing latitude tracking through Google Latitude. This Google Maps tool will let the user track friends automatically, in real time. Currently capable of tracking using a laptop, WinMo Symbian 60, and a Blackberry,...
Thu, 07/10/2008
Customer insight is an elusive measure to obtain. You can look at all the web analytics in order to find certain trends and hang ups, test ad copy, landing pages, etc. Knowing what variables to change might allow an increase in conversion. However, these metrics might only...
Fri, 04/11/2008
It is one of the oldest tricks in television plots, the evil twin. Whenever a fledging series is looking for plot, insert evil twin to cause havoc and peril for the protagonist. This usually comes complete with "evil" mustache, goatee, or beard. Case in point, evil Michael...
Thu, 03/06/2008
Months before a movie opens the Internet is flooded with marketing, bloggers talking about the marketing (I realize the irony), stills of on-set action, trailers, etc. Of course this is all to create hype to in turn bolster the box office opening weekend numbers.
Tue, 02/05/2008
Despite many objections, Google Page Rank is an inescapable metric in the online community. Two forms of Page Rank exist online: what Google lets you see in the Google Page Rank Toolbar and what your Page Rank actually is in the Google servers. The Google Toolbar PR is seen by...
Fri, 01/04/2008
Everybody's got to have a gimmick, a shtick. Pizza Hut has the cheese crust, car dealerships throw in the key chain, and in the online marketing and seo industry, one of these gimmicks is the free marketing tools offered by websites that guarantee to yield results for the...
Wed, 12/05/2007
Anyone in marketing has experienced it, the 2:00 pm creative push to brainstorm ideas for the next step in a campaign, the next big breakthrough. With coffee in hand, you stagger into an office only to sit there, staring at your colleagues staring back at you. Inevitably, the...
Fri, 10/05/2007
It is impossible to escape advertising in today's world where an average city dweller is exposed to 5,000 advertisements a day. With this barrage of marketing we experience, a small percentage of this exposure is delivered via your mobile telecommunication device. Described...
Tue, 08/07/2007
The world of Comic Con prior to the onset of major film interests has always been considered the hallowed ground of the œnerd. Those attending the four day celebration of all things comic-related were for the most part dismissed as a gathering of folks loyal to a genre of...
Thu, 06/07/2007
Since its inception in 2004, Facebook has been the younger sibling of social networking giant MySpace. Facebook differentiated itself by only offering membership to individuals with a .edu email address. However, the social network's original stance of isolationism was broken...
